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Forget commemorative mugs or tea towels, there's now a much more elaborate souvenir on sale to mark the Queen's diamond jubilee.
But with a price tag of 125,000, you'll need more money than taste in order to afford it.
The East India Company has released 60 minted gold coins, one for each year of Queen Elizabeth II's reign, encrusted with diamonds to celebrate the royal milestone.
Despite the hefty price tag, the company has revealed that it has had 'brisk and determined interest' from monarchist collectors and investors from across the globe.

Diamond Queen: The East India Company have released 60 of these gold coins encrusted with diamonds to mark the jubilee
The gold coins weigh a kilo and feature the head of the Queen wearing a diamond tiara, necklace and brooch with the words 'Elizabeth Regina, Diamond Jubilee 1952-2012' around the outside.
They have also released 60 silver coins of the same design and weight but at a 'cheaper' price of 25,000.
Each kilo struck by The Royal Mint represents over 1,000 hours of craftsmanship - and the company has received particularly high interest in the coins from international buyers.
As a result, the company is now scheduling private viewings in Monaco, Moscow, Geneva, Hong Kong, the Middle East and India.
The East India Company, which has a flagship store in Mayfair, has long-standing links to the British monarchy.

Expensive souvenir: Diamonds are encrusted in the tiara, necklace and brooch of the Queen's image raising the price of the one kilo gold coin to 125,000
Queen Elizabeth I founded the East India Company in 1600 by Royal Charter.
In the 19th century, the company set jewels in a tiara for Britain's other diamond Queen, Queen Victoria, when she was crowned Empress of India.
Sanjiv Mehta, CEO of East India Company said: 'The company was instrumental in building the British Empire with its legacy still visible today in what we know as the Commonwealth Nations.
'We chose to commission the Royal Mint, another quintessential British brand who first minted coins for us over 200 years ago, with this unique project to create a timeless tribute that reflects the grand achievement it celebrates.'

Commemorative: Sixty silver coins have also been made and are on sale for 25,000
Given the expensive nature of the purchase, buyers get more for their money than just the coin.
It is presented on royal purple velvet in a bespoke presentation case, designed by British company Linley.
A diamond-magnifying loupe is hidden in the base compartment of the presentation case, which enables owners to get a close-up view of the encrusted diamonds.
The purchase also includes a book which tells the story of the Queen Elizabeth II's 60-year reign.
Money comes in for Rodgers - SkySports
Wigan's Roberto Martinez was being strongly tipped to take over at Liverpool after talks with the club's American owners Fenway Sports Group in Miami last week.
But there was still no word from Martinez as he arrived back in Manchester today following a family holiday in Barbados and Wigan chairman Dave Whelan has issued a deadline of Thursday for an agreement to be reached.
The story took a new twist today with Swansea boss Rodgers, who originally turned down the chance to speak to FSG, appearing firmly back in frame with online bookies Sky Bet. He is now 1/2 to be appointed Reds' manager with Martinez out to 2/1.
It now appears to be definitely a two-horse race with Borussia Dortmund manager Jurgen Klopp out to 12/1 after being as short as 2/1 early on Monday.
Football trader Joe Petyt explained: "When Martinez was photographed with FSG's John Henry in America he became the strong favourite but even during that time we saw sustained money for Rodgers.
"In the last 24 hours the amount of money we've seen on Rodgers has increased substantially which indicates to us that some people have heard that he's going to take the job."
Business Connectors: Secondees can supply missing link - Financial Times
May 29, 2012 4:27 pm
British spend less time and money on holiday than Europeans - Daily Telegraph
On average Britons spend £898 on holidays, with the Irish spending £716, the Italians £613 and the French as much as £1,418.
Living on mobile money - BBC News
Rory Cellan-Jones tries living without money
A couple of weeks ago I wrote about my frustrating efforts to use various new mobile money applications on my phone. I promised then to have another go, to give up cash and try to pay by phone alone. So, how did it go? Not very well, I'm afraid.
I started by loading up my phone with a variety of apps which - supposedly - would help me get by without cash or even cards. My main weapons were to be O2 Wallet and Barclays Pingit, two new services which allow you to send and receive money from your phone. But I also installed the Paypal app, and a range of others that allow you to buy a coffee or pay for a taxi from your phone.
Within minutes of starting, I ran into trouble. It was my turn to buy the office tea and coffee round, and the coffee outlet only took cash. No problem - I would get my colleague Anthony to pay and refund him via one of my mobile money pay-by-text services.
With Barclays Pingit playing up (I never got it to work, even after deleting the app and going through the lengthy verification system again) I turned to my O2 wallet. Just two or three passwords later, I had texted a £2.80 money message to Anthony.
Then the fun began.
He spent days - quite literally - trying to make sure this and a couple of other payments from me made their way from his phone into his bank account. Much of that time was spent in increasingly intemperate phone conversations with O2. At one point the company told him their "triage unit" was on the case. Anthony's verdict? "No need for triage - it's terminal!"
I quickly realised that although I wanted to rely solely on my phone, this approach wasn't going to work. I would need to use credit and debit cards as well, plus my Oyster touch-and-go card for travel around London.
By paying for meals via my debit card - which meant I had to spend more than £5 - I did manage to get by without cash for a couple of days.
Then I took a trip to Oxford and had my first failure.
Getting on a bus to the city centre without a travelcard, I found myself obliged to dip into my pocket for some coins to pay the fare. And my bus trip proved a timely example of how useful mobile money could be if it were more widely adopted. On a busy route, every time we stopped dozens of school children and students queued to pay by cash, making our progress very slow.
While neither of my mobile money services proved at all useful over the week, there were two things - taxis and coffee - that proved easy to pay for by phone. The taxi app market is now fiercely competitive and I found Hailo, a service that lets you order a London cab, pretty efficient at delivering a driver to me within five minutes.
I also tried Ubicabs to order minicabs, and this again worked fine - although my driver ended up asking me to navigate to my destination. These services make it very easy to move around without cash or credit cards - if only in the London area - but they have one major downside. You end up racking up big bills without even thinking about it.
The same applies with the Starbucks app, which allows you to load money onto a virtual payment card on your phone, then swipe your phone against a reader to pay for coffee or a sandwich. Because this was the only easy way I found to buy food from my phone, I ended up spending far too much on cappuccinos.
When I ended my experiment, I breathed a sigh of relief - as did my colleague Anthony, who is still trying to extract from his phone the money I owe him. Trying to live off mobile money, which is supposed to make life easier, has been a stressful experience. The inevitable concerns about security are making most of these new services so complicated to use that you have to be slightly deranged even to bother.
That is not to say the whole idea is doomed to failure. We will see further innovation over the coming weeks as payments firms unveil plans to allow visitors to the London Olympics to pay with their phones.
But here's my advice to the companies pushing these services - your "triage units" are in for a busy time.
OMG!!! How hideous!!!
- saffy_elle, london, 29/5/2012 22:21
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