By Graham Smith

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It is hardly the most complimentary of names.

But Steve Jobs once became so exasperated with a senior Apple employee that he called him a 'f***chop' - and the executive was so pleased he put it on his business card.

Andy Grignon, a former senior business manager at the tech giant, shared a photo of his card in a post on social website Geeklist.

Strange compliment: Steve Jobs once called senior Apple employee Andy Grignon a 'f***chop' - and the executive was so pleased he put it on his business card

Strange compliment: Steve Jobs once called senior Apple employee Andy Grignon a 'f***chop' - and the executive was so pleased he put it on his business card

It states, simply: 'Andy Grignon, F**kchop, iPod'.

Just how he got approval for the extraordinary business card has also been revealed.

Mr Grignon said that his card was automatically approved after two weeks, but only because it was not explicitly rejected by a manager.

He recalled the moment he was bestowed with the dubious honour.

He said: 'In the early iChatAV days, one of the many things Steve Jobs called me was a "f***chop".

'When I got to iPod, I thought it would make a nice title.'

Mr Grignon has previously claimed that he was the first person in the world to ever receive a call from an iPhone.

Late Apple boss Mr Jobs was not renowned for pussy-footing around his employees.

Mr Grignon said that his card was automatically approved after two weeks, but only because it was not explicitly rejected by a manager

Mr Grignon said that his card was automatically approved after two weeks, but only because it was not explicitly rejected by a manager

Walter Isaacson, his authorised biographer, told 60 Minutes last year: 'He’s not warm and fuzzy... He could have been one of the world’s worst managers.'

Apple today revealed that it is creating a 3D map of the world in direct competition with Google over online maps.

The computer giant admitted to having a fleet of planes and helicopters which have been flying over major cities around the world.

It also plans to monitor iPhone owners when they drive to create live maps of traffic congestion.

The maps have a special 'flyover' feature that let users virtually fly around major cities.

'We have been flying in helicopters and planes, building up a 3D model of these places,' said Scott Forstall of Apple.

Apple's move to add 3D maps comes on the heels of Google's announcement last week that it would do the same with similar technology.

But Apple has aimed to one-up Google with its plans to use 'anonymous, real time data from iPhone users to keep traffic data up to date.'

The traffic monitoring is part of a new satellite navigation feature in the maps app.

Analysts said the decision to abandon Google Maps, which has provided mapping data for the iPhone since it was introduced in 2007, is the start of a 'mapping war'.